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OPLIN 4Cast # 147: The Reader Experience

Posted in 4cast

The reading experience, just as with any online or face-to-face experience, is about how the customer wants to be served.  What’s good for you, may be the opposite of what I want to get from your store or website.  Reading is no exception.

The idea of  curling up with a book and a cup of hot coffee on a cold winter night may be sound like fun to some people, but those who are addicted to reading may not necessarily care what form the “book” takes.    Whether it’s the printed word, on a Kindle, or reading interactively online, people will to continue to read, just in new