For years, libraries have been issued the challenge of creating an effective (but not overly invasive) web presence. For many libraries, the extent of this presence can be found in a single locationâ€”the library website. This is an excellent start, but what else can libraries do to ensure ongoing virtual visibility in their communities?
In this 4cast Podcast, Laura Watkins (OPLIN Library Services Manager) returns from the annual Internet Librarian conference with six tangible ways that libraries can improve their web presence.
- online outreach: 2.0 Marketing Strategies for Libraries (PDF) (LibrarianInBlack)